Tips for a successful eCommerce business

eCommerce as a whole is a growing industry in today’s technological world. For businesses, it is becoming the biggest way to increase customers and revenue. Here are some useful tips that will help you succeed in eCommerce business.

Put the focus on the customer:

The weakest point of an eCommerce business is the inability to let customers touch, smell and feel the products before making a buying decision.There is currently no solution for this, because everything is done online in eCommerce business.

However, you can compensate for this shortcoming by offering customers appropriate pricing, money back guarantees, free shipping, easy checkout and other benefits.

Make sure to make customers your first priority and develop a better relationship with them. If they’re happy, it will be beneficial for your business.

Be social:

Social media is the best way to reach your customers. It works like a heartbeat for your business. By using social media, you can create an uninterrupted look into the heart and mind of your customers.

It is important to work closely with social media, especially when engaging with your customers. You can also incorporate social elements on your eCommerce website to build trust, leads and followers.

Make sure to include things like testimonials, product reviews, follow buttons and social login features on your eCommerce website to help your conversion funnels.

Go responsive:

Your eCommerce website needs to be mobile responsive as people increasingly depend on mobile devices. Today, most people are connected to the internet through mobile devices.

If you have a mobile friendly eCommerce website, people will love the ability to shop and buy from your store using their smartphone and tablets.

It is better to have a responsive eCommerce business, otherwise you will lose your customers to other business who can reach people through mobile devices.

Stay on top of SEO:

to keep your eCommerce website on top of the SEO or stand out from the competition, you just need to have a basic understanding of search engine optimization.

You need to target your market, determine your business keywords and create proper content related to those keywords. Focus on developing high quality content, not on  keywords to get noticed.

To drive more visitors to your site, you need to create a digital marketing campaign and search engine marketing. It is good to connect with skilled SEO professionals that will help you stay on top and remain competitive in the long run.


  • It is true that the social media is the best way to reach your customers. Through It you can advertise your products for free and you can earn many customers.

  • This is such a great article with such great insight so thank you! I’m actually currently looking into moving my shop online and even though I’m really excited about it – I’m also really nervous as I really want to make it work – it could be a massive game changer for my business! So I’ve been doing a lot of research and doing a lot of reading online and I read an article which said something along the lines of how it’s important to create a feed for Google Adwords? Does anyone know anything about this specifically? I’m really lost with this side of online retail so any insight would be amazing! I did read about a company called Taggr that do this – has anyone heard of them? Would they be a good company to go through to do this? I really want my online business to take off so any tips would be massively appreciated. Thank you everyone!!!

    • Hi Isabel,

      I think you are actually referring to a site map that helps Google rank and see your site so it shows up well in search? That is done by creating a site map. Sitemaps are a core piece of a website and critical to search engine optimization – xml sitemaps allows search engines to easily crawl a website and index each page so that it appears in search engine results.

      Here is a great tool that should get you started in the right direction…

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