Social media tips for eCommerce marketing
For a successful eCommerce business, social media is the perfect platform to promote your products and services, drive more visitors to your websites and increase sales. If you are wondering how to use the power of social media for marketing purposes, just look at the useful social media tips below for eCommerce marketing.
Know what social media your customers are using:
For successful marketing, you must market your product where customers are located. Social media marketing provides various options when it comes to elevating your eCommerce business to the next level. Numbers of social media sites like Facebook, Twitter, LinkedIn, YouTube, etc., are available. All you need to do is select the right from them.
The simplest way to determine what social media your customers are using is by asking them in a proper way. It can be done through a formal survey, a poll on your websites or by using stats.
Social media monitoring sites also help learn what people are saying about your business, and where they are saying it.
Place special offers and discounts socially:
If you want to increase the number of followers on social media for your eCommerce business, you need to attract them by promoting exclusive offers, coupons and discounts socially. This will lure new customers to your business.
Once they like your discounts and offers, soon they will be on your customer list to accept emails and marketing materials.
This strategy will influence customers to like or follow your page, and will increase the number of fans on your page to stay updated about the latest offers of your business.
Keep track of your opponents:
If you want success in your business, you should keep a close eye on what your competitors are doing and their marketing strategies. To make your business stand out from others, you need to connect with your opponents and conduct market research on your industry.
You need to find out some answers to the questions about your top most competitors, like what social sites are they active on? What type of content do they publish? How many followers/likes/views do they have on their site? How do they promote their products and events using social media?
Don’t use social media to only promote your products and services:
The main motive of your eCommerce website is to sell products and services, but that doesn’t mean you should use social media to only promote your products all the time. Social media users don’t want to see marketing campaigns, advertisements and promotions the entire time.
Try to incorporate some other strategies with your social media marketing like sharing news stories and messages from other sources, create blogs and add to your social media page, ask questions to customers, include discussions and add images, and videos of your products to create customer engagement with your site.