How to Use Facebook Live For Brand Building
Let’s talk about using Facebook to market your business. More specifically, let’s take a look at Facebook Live and why this is something you should take a look at and incorporate into your overall marketing and branding strategy. There are a lot of good reasons and we’ll take a look at three of the most important ones in this short report. Let’s start with the most obvious one first. It’s incredibly easy to share your story, your brand, and your products with the world by recording a Facebook Live Video.
All you have to do is grab your phone, push a button, and start talking. It doesn’t get any simpler than this. You don’t need a bunch of fancy equipment or software. You don’t need to spend a lot of time writing and setting up a funnel. You don’t need to spend a bunch of money on advertising. Instead, all you do is share your message through the phone you’re already carrying around everywhere. You share it on a platform that people frequent on a daily basis. I don’t care who your target market is, chances are that they are already on Facebook. Why not take this opportunity to connect with them there.
Facebook is a great platform that you can use in a multitude of ways to grow your business. There’s business fan pages, personal profiles, Facebook advertising, and it’s easy for people to interact and share. It’s also very easily searchable. And now there’s Facebook Live. You know you should be engaging more with your target audience on social media. Facebook is one of the easiest platforms to do that and it also happens to be the most popular one.
Facebook Live makes it easy for you to do just that. All you have to do is grab your phone and start talking. You’re passionate about what you do. You’re passionate about your target audience. Let that shine through in your videos. Don’t overcomplicate things. Get the phone, hit “Go Live” and start sharing your story. Tell them about your business and your brand. Share how you got started, the challenges you’re facing and the successes both you and your customers have seen. It is a wonderful storytelling medium, and at heart, we’re all good storytellers. Tap into that by sharing what you love to do. When you do, your passion for what you are doing and your authenticity will shine through, which will help you forge a deeper connection with your target audience. We’ll talk more about this in a minute.