Common eCommerce mistakes that must be avoided
When it comes to generating revenue for your business, eCommerce is the best way, but it also, there are easy ways to go wrong. While doing business via eCommerce, committing mistakes can negatively effect sales and customer satisfaction. Therefore, avoid the following mistakes.
Lack of social media presence:
Social media is a great marketing tool and it’s completely free. Sites like Facebook, Twitter and Instagram are relevant promotional mediums which allow people to spread the word about your website. You just need to add social sharing buttons on every product page.
Social media also works as a customer service strategy for eCommerce business. Customers expect quick response on social media and give quick feedback through it. By ignoring social media, you can miss the chance to connect with your customers and prospects.
Poor customer service:
Unsatisfactory customer service is the most common mistake that must be avoided by an online business. If you don’t treat your customers properly, they’ll start looking for the same product on other websites.
Poor customer service, like not answering emails, delay in delivery the products, not responding to customer questions, or delivering the wrong goods should be avoided.
Be sure to make customer service easy for customers to get their questions answered. You can enable live chat, or add a feedback widget on your website to improve customer service and the shopper’s experience.
Not leveraging the power of visuals:
Product visuals are the only way for customers to clearly understand what they are purchasing online. Visuals are very essential for an eCommerce website.
Having high quality product images and videos on your website helps customers make decisions, because products on sale can’t be touched, nor felt online.
Try to include product images from different angles or give a 360-degree view of your product using high quality photography. You just need to invest some time to capture the right pictures of your products and put them throughout your website to encourage people to see your product offers and buy them.
Adding an ineffective call-to-action or too many calls-to-action on every website page is the most common mistake that most eCommerce sites often make. Proper use of call-to-action buttons helps to maximize your sales by catching your visitor’s attention.
Be sure to have a clear call-to-action on your landing page, otherwise customers will leave your site without performing the desired action.
Avoid these above common mistakes to succeed in your eCommerce business.