Investment: Make your Money Grow

Why start investing now? Investing when you’re young is one of the best ways to see solid returns on your money. You probably can’t count on Social Security to provide enough income for a comfortable retirement, so having your own long-term savings is crucial. Investments that earn higher returns than a traditional savings account could also be useful for shorter-term

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Video Marketing through Blogging

Why Video Marketing? Many marketers faced with the prospect of video marketing ask the same question: why (and often, why me?). The answer is complex, but at its heart: video marketing works tremendously well. It works so well, that 73% of B2B companies claim to have experienced a positive ROI using it. In a report by Hubspot, 64% of video

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Pinterest your Product

How to Create a Pinterest Graphic Using Pinterest can help a business get a good amount of traffic. But, many struggle to get pinners ever to click on their pins, let alone click through to their websites. If pinners bypass your pins altogether, Using Pinterest will end up being a poor strategy for your business. There are some ways to

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Techniques to Improve Business Writing

What is plain language? A common misunderstanding is that plain language is ‘dumbing it down’. This always makes me laugh, especially when people who work in a jargon-laden industry say it. They use their jargon to explain their jargon then they need to invent more jargon to explain the other jargon. But to quote Albert Einstein: “If you can’t explain

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Prioritize your Business

Adversaries of prioritizing in business We are all looking for ways to be more productive. Our lives are busy and getting busier, so we need to find ways to buckle down and get work done. But often the issue isn’t that we aren’t getting things done, but instead that we aren’t focusing on the right things. Prioritizing tasks is vital

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Importance of Business Conduct

How to Implement a Business Ethics Program Small companies probably don’t have to worry as much about having a business ethics program in place. The number of employees is small enough to monitor their activities and keep them in line, at least this is what managers hope will happen. As a company grows, however, it may be advised to implement

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Understand Your Customer’s Mindset

Introduction Salespeople have been using human psychology to their benefit to close sales for hundreds of years. Since the days of the ubiquitous “snake oil” salesmen, the way the brain works in response to negotiation and purchase has been examined in depth to figure out exactly how and why we respond to an offer in the manner that we do.

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Blogs can Make Money in your Business

What Is Blogging Blog is short for Weblog and it started out as a sort of online journal or diary where writers could share daily updates with their readers. Today though, we think of blogs more as content management systems. Tools like WordPress make it easy to create, expand, and update a website. Blogging makes creating web pages as easy

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